A new trend is emerging in the real estate market of North Bucharest: the usable area of new apartments is gradually decreasing, even as prices continue to rise. This phenomenon is evident not only in apartments, but also in villas and townhouses, shaping both buyer preferences and developer strategies.
The shrinking average usable area in North Bucharest
The northern part of the Capital, renowned for its dynamic real estate scene, clearly reflects this shift. The average usable area of new homes has visibly decreased in recent years, as developers adapt their offerings to the market’s new realities.
Where buyers once sought three-bedroom apartments with 90 sqm of usable space, many new projects now feature units of 70–75 sqm, keeping prices competitive and appealing.
The average usable area of new apartments in Bucharest has dropped by up to 4% over the past three years
What’s driving the new trend: insights from developers and buyers
Vlad Musteață, CEO of North Bucharest Investments, explained at the Imobiliare.ro Forum that this adjustment in unit sizes is a risk-mitigation strategy for developers, in response to rising costs and increasing price pressures.
“We’re seeing a clear trend toward smaller units—not just in apartments, but also in villas and townhouses. It’s especially noticeable in the north. While some buyers used to look for three-bedroom apartments with 90 sqm, developers, mindful of the prices they want to achieve, now prefer to play it safe and offer units with 70–75 sqm of usable space.”
On the other hand, buyers still desire generous living spaces, but at accessible prices. The wish for 120 sqm at the price of 80 sqm remains difficult to fulfill in the current market.
“Buyers would love 120 sqm, but at the price of 80 sqm.”
Price and size trends: local and national perspectives
According to Imobiliare.ro data, the price of new apartments in Bucharest has surged by nearly 50% in the past three years, while the average usable area has contracted by up to 4%. This trend isn’t unique to the Capital—it’s visible nationwide.
- Up to 5% reduction in the average usable area of new apartment blocks across the country
- Approximately 30% increase in asking prices for comparable apartments
- Buyers are forced to compromise between space and budget
These changes are shaping both developer offerings and buyer expectations, influencing purchasing decisions in the premium segment of North Bucharest.
Outlook and conclusions for the luxury real estate market
The trend toward smaller usable areas, combined with rising prices, will continue to impact both supply and demand in North Bucharest. Developers are seeking the optimal balance between space, price, and quality, while buyers must adjust their expectations to the realities of the market.
New homes in North Bucharest are becoming more compact, yet the market remains one of the most vibrant and attractive for premium investments.
