The North Bucharest app accelerates the digitalization of the residential market in Romania, recording a spectacular 42% increase in the number of users in just one month. AI-based solutions are rapidly changing the way Romanians search for and purchase homes, offering a more intuitive and efficient experience for buyers and investors.
Digitalization of the residential market: trends and impact
Artificial intelligence is redefining the way Romanians search for their ideal home, and the North Bucharest app, developed by North Bucharest Investments, marks this transformation. In the past 30 days, the platform has generated over 115,000 interactions, a sign that technology is becoming essential in the property acquisition process.
The 42% increase in the number of users in a single month highlights the growing appetite for innovative digital solutions on the real estate market in Bucharest and beyond.
Innovative features and record interactions
Recent data shows intensive use of features designed to simplify and personalize the home search experience. Users actively explore photo galleries, use conversational search, and benefit from personalized recommendations.
- Over 45,000 swipes in property photo galleries
- 26,500 searches performed via AI Search
- Over 9,200 interactions in Property Tinder
- Almost 7,600 answers in Property Tinder Quiz
- Over 7,100 content views
- 6,300 screen navigations
- 4,800 uses of the mortgage calculator
- Over 3,500 filters applied in property searches
115,000+ interactions generated in the app in just 30 days
AI Search and Property Tinder: technology for a personalized experience
One of the main drivers of this evolution is AI Search, the conversational search feature that allows users to describe the desired property in natural language, without using classic filters. In the last month, the use of AI Search has increased by 35% compared to the previous period.
At the same time, Property Tinder personalizes recommendations based on each user's preferences, contributing to a faster and more intuitive search experience.
A complete platform for buyers, investors, and developers
The North Bucharest app offers access to over 1,400 properties and over 100 residential projects, integrating into a single platform:
- AI Search – conversational search based on artificial intelligence
- Virtual assistant available 24/7
- Property Tinder for personalized recommendations
- Mortgage calculator
- Interactive map
- Smart alerts
- Direct contact with real estate consultants
All these tools are part of North Bucharest Investments' strategy to digitalize the residential market and integrate technology into the buying and investment process.
Recognition and expertise on the Romanian real estate market
North Bucharest Investments is a multi-award-winning company at both national and international level for its performance in investment consultancy and representing top developers. Through the team's expertise and access to some of the most relevant opportunities on the market, the company offers integrated solutions for buyers, investors, and developers.
The North Bucharest app can be downloaded for free: https://northbucharest.ro/descarca-aplicatia-imobiliara
What types of properties can be found in the app?
The platform brings together apartments, penthouses, villas, and new residential projects in the north of Bucharest, targeting both end buyers and investors interested in high-growth potential opportunities.
"Interest in the app is growing from month to month. In the past 30 days, the number of users has increased by 42% compared to the previous month, and the use of the AI Search feature has advanced by approximately 35%. These are indicators that confirm users are quickly adopting new technologies and are looking for smarter and more efficient digital experiences. We believe the future of the real estate market belongs to platforms that combine artificial intelligence with human expertise, and this is the model we are building through the North Bucharest app."
— Vlad Musteață, CEO North Bucharest Investments
