North Bucharest Investments ended 2025 with sales of over €320 million, confirming its position as the leader in the luxury residential market in northern Bucharest. The company anticipates a 35% increase in transaction volume for 2026, supported by real demand, a diversified portfolio, and a value-oriented commercial strategy.
Record results for North Bucharest Investments in 2025
In 2025, North Bucharest Investments achieved a total sales volume of over €320 million, through 1,922 transactions. This result consolidates the company as a relevant player in the premium residential segment in the north of the Capital, in a year marked by market adjustment and maturation.
The company's portfolio reached 95 projects, of which approximately 40% are under exclusive representation, a sign of developers' trust in NBI's expertise. In 2025, the portfolio was expanded with 54 new projects, and July marked the best performing month in terms of sales.
1,922 transactions and €320 mil. sales in 2025
Buyer demand and preferences
The market was dominated by 2- and 3-room apartments, without excluding interest in higher segments. 42% of the units sold were 2-room apartments, and 35% were 3-room apartments.
- 42% 2-room apartments
- 35% 3-room apartments
- Penthouse sold at €2.1 million
- Investment packages between €1.5 – 3 million
These figures reflect the maturity and liquidity of the premium residential segment in northern Bucharest.
Transaction value analysis and market segmentation
From a value perspective, 40% of sales were in the €100,000 – €200,000 range, and 46% between €200,000 and €400,000. This shows solid demand for well-located properties with investment potential.
| Transaction value range | Share |
|---|---|
| €100,000 – €200,000 | 40% |
| €200,000 – €400,000 | 46% |
| Luxury (over €400,000) | 14% |
The premium segment continues to consolidate, with luxury properties accounting for 14% of total sales. This indicator reflects the constant interest in high-value residential assets with investment potential.
Forecasts for 2026: accelerated growth and value-oriented strategy
For 2026, North Bucharest Investments anticipates an increase of approximately 35% in transaction volume. The market context is becoming more stable and predictable, with real demand and a diversified portfolio.
The company's strategy focuses on:
- Developing the portfolio with exclusive projects
- Optimizing commercial processes
- Consolidating relationships with investors and developers
“2025 was a year of market settling, in which decisions became more rational and project quality weighed more than the growth rate. For 2026, we see an evolution based on stability and predictability, with clear premises for healthy growth, both in terms of volumes and the professionalization of the real estate market.”
Vlad Musteață, founder & CEO North Bucharest Investments
Organizational development and team investments
Organizational development remains a strategic pillar for North Bucharest Investments. The team doubled in 2025, and for 2026 the company aims for active recruitment, with a focus on sales and real estate consultancy.
The strategy includes:
- Strengthening operational and support departments
- Consistent investments in training and professional development
- Dedicated programs for junior and senior consultants
- Advanced management and leadership modules
In 2025, 114 in-depth tours were organized as specialized training programs, ensuring detailed knowledge of each property in the portfolio.
What does an in-depth tour involve?
An in-depth tour involves a detailed presentation of the properties, focusing on technical specifications, positioning, investment arguments, and profiling the client typology, to provide personalized and effective consultancy.
Strategic positioning for a mature real estate market
With an extensive portfolio, a scalable organizational structure, and an efficiency-oriented strategy, North Bucharest Investments enters 2026 from a strong position. The company relies on a favorable context for well-founded real estate investments, in a more stable, predictable, and mature market.
North Bucharest Investments demonstrates that professionalization and strategic investments can support sustainable growth in the premium residential market in northern Bucharest.
